• Definition and significance of sales
• The role of sales in business
• Evolution of sales techniques

• Understanding the sales process
• Sales cycle and stages
• Types of sales (e.g., B2B, B2C)
• Sales strategies and goals

• Building rapport with customers
• Effective communication in sales
• Handling objections and rejections
• Closing sales and overcoming barriers

• Prospecting and lead generation
  
• Sales presentations and demonstrations
• Negotiation and persuasion techniques
• Relationship selling

• In-depth understanding of the products or services being sold
• Features and benefits
• Competitive analysis

• Customer relationship management (CRM) systems
• Sales automation tools
• Sales analytics and reporting

Ethical considerations in sales.
Legal and regulatory aspects.
Handling customer data and privacy

Understanding buyer behavior
Motivation and psychology of decision-making
Emotional intelligence in sales

Building and leading sales teams
Sales team structure and roles
Sales training and development

Key performance indicators (KPIs) in sales
Sales forecasting
Performance evaluation and goal setting

Digital sales channels (e.g., e-commerce, social media)
Online sales strategies
Digital marketing and its impact on sales

Real-world case studies and examples of successful sales strategies
Group discussions and analysis of sales scenarios

Practical project or assignment where students apply their sales knowledge to develop a sales plan or address a sales-related challenge

• The assessment is based on a combination of factors, including performance evaluations, project outcomes, reports, and presentations. The final evaluation considers the intern’s contribution to the host organization and the practical application of sales skills and knowledge.