Digital Marketing

Course Overview

The Digital Marketing course provides students with a comprehensive understanding of the key concepts, strategies, and tools used in the dynamic field of digital marketing. This course aims to equip students with the knowledge and practical skills necessary to plan, implement, and evaluate effective digital marketing campaigns.

Throughout the course, students will explore various aspects of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and analytics. They will learn how to leverage digital channels and platforms to reach target audiences, build brand awareness, drive website traffic, and achieve marketing objectives.

Course Duration:

6 months. This allows for an in-depth exploration of Digital marketing concepts and practical hands-on experience.

Key Features

Application Process:

  1. Join Our Internship Program by filling application form on https://jhamobi.com/internship/

  2. Mail to admin@jhamobi.com

  3. Call +91 8605666060 / +91 98185 80529

Shortlisted candidates will be selected based on Eligibility criteria and academic performance.

Skills Covered

Course Curriculum

  • Undergraduate Students: Students from various disciplines such as Marketing, Business Administration, Communications, Advertising, Journalism, Computer Science, or related fields are often eligible to apply.

  • Postgraduate Students: Pursuing their master’s degree or other advanced degrees in relevant fields such as Marketing, Digital Marketing, Business, or Communications.

  • Diploma or Certification Courses: Students who have completed diploma or certification courses specifically focused on Digital Marketing.

The course requires an analytical mentality in addition to some familiarity with the internet. Anyone motivated to study and excel in the field of digital marketing can do so because no technical knowledge is necessary.
Course Content

Digital Marketing

  1. Introduction to Digital Marketing: Students will gain an overview of the digital marketing landscape, understanding its evolution, key trends, and the advantages it offers over traditional marketing methods. Introduction of various Digital Marketing Channels and Metrics.

Building a Web Presence by Planning, Designing, Development Website using WordPress. Students will learn techniques to optimize websites for search engines, improving organic visibility and driving relevant traffic. They will understand the importance of keyword research (Google Keyword Planner), on-page and off-page optimization, and the role of user experience in SEO. Understanding Domain and Webhosting by exploring GoDaddy.

Social Media Marketing: Students will explore the major social media platforms (Facebook) and learn how to develop and execute social media marketing campaigns. They will understand how to engage and grow an audience, create compelling content, and leverage social media advertising

Content Marketing: Students will discover the power of content in digital marketing. They will learn how to develop a content strategy, create engaging and shareable content, and distribute it across various digital channels to attract and retain customers. SEO Optimization of Content.

Email Marketing: Students will understand the principles and best practices of email marketing, including building an email list, designing effective email campaigns, and utilizing automation to nurture leads and drive conversions.

  1. Digital Advertising/ Search Engine Marketing (SEM): Students will explore the different types of digital advertising, such as search ads, display ads, and video ads. They will learn how to plan, create, and optimize digital ad campaigns using platforms like Google Ads and social media advertising networks. This practice promotes websites and increasing their visibility on search engine results pages (SERPs) through paid advertising. It involves the strategic placement of ads within search engine platforms, such as Google Ads to reach a targeted audience and drive relevant traffic to a website. SEM primarily revolves around pay-per-click (PPC) advertising.

Web Analytics and Reporting: Students will gain proficiency in using web analytics tools to track and measure the performance of digital marketing campaigns. They will learn how to analyze data, extract insights, and make data-driven decisions to optimize marketing strategies.

User Research: User research in digital marketing involves gathering insights and understanding the needs, behaviors, and preferences of the target audience or users. It plays a crucial role in shaping marketing strategies by providing valuable insights that guide decision-making and enhance the user experience. Students will learn more about conducting research methods such as surveys, interviews, usability testing, and data analysis, marketers gain a customer-centric perspective, enabling them to create more effective campaigns, optimize website usability, and develop products or services that align with user needs.

Industry Project
Project 1

SMM Live Project - Facebook Marketing

Project 2

Website optimization and SEO

Project 3

SEM Live Project - Google Ads

Project 4

Web Analytics - Google Analytics

Project 5

Email Marketing Live Project - GetResponse

Project 6

Exam & Certification

JhaMobi Technologies certificates are given after completing full assignments and Mock Tests, quizzes/tests and Final exam online. Interns have to complete courses in 3 months. The certification exam is free of cost. 

70 Marks will be allocated for assignment/live project and 30 Marks will be allocated for an proctored examination.

A  minimum of 40 % passing marks (i.e. at least 28 marks in assignment/live project & 12 Marks in proctored examination) will be required for being eligible for the Certificate.

Kindly note:- The students enrolled in Universities/Institutions/Colleges can avail of Credit Transfer as per UGC Regulations, 2021 for this course. The Host Company for this Credit Transfer will be JhaMobi Technologies Private Limited


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