1. Introduction to Digital Marketing: Students will gain an overview of the digital marketing landscape, understanding its evolution, key trends, and the advantages it offers over traditional marketing methods. Introduction of various Digital Marketing Channels and Metrics.

Building a Web Presence by Planning, Designing, Development Website using WordPress. Students will learn techniques to optimize websites for search engines, improving organic visibility and driving relevant traffic. They will understand the importance of keyword research (Google Keyword Planner), on-page and off-page optimization, and the role of user experience in SEO. Understanding Domain and Webhosting by exploring GoDaddy.

Social Media Marketing: Students will explore the major social media platforms (Facebook) and learn how to develop and execute social media marketing campaigns. They will understand how to engage and grow an audience, create compelling content, and leverage social media advertising

Content Marketing: Students will discover the power of content in digital marketing. They will learn how to develop a content strategy, create engaging and shareable content, and distribute it across various digital channels to attract and retain customers. SEO Optimization of Content.

Email Marketing: Students will understand the principles and best practices of email marketing, including building an email list, designing effective email campaigns, and utilizing automation to nurture leads and drive conversions.

1. Digital Advertising/ Search Engine Marketing (SEM): Students will explore the different types of digital advertising, such as search ads, display ads, and video ads. They will learn how to plan, create, and optimize digital ad campaigns using platforms like Google Ads and social media advertising networks. This practice promotes websites and increasing their visibility on search engine results pages (SERPs) through paid advertising. It involves the strategic placement of ads within search engine platforms, such as Google Ads to reach a targeted audience and drive relevant traffic to a website. SEM primarily revolves around pay-per-click (PPC) advertising.

Web Analytics and Reporting: Students will gain proficiency in using web analytics tools to track and measure the performance of digital marketing campaigns. They will learn how to analyze data, extract insights, and make data-driven decisions to optimize marketing strategies.

User Research: User research in digital marketing involves gathering insights and understanding the needs, behaviors, and preferences of the target audience or users. It plays a crucial role in shaping marketing strategies by providing valuable insights that guide decision-making and enhance the user experience. Students will learn more about conducting research methods such as surveys, interviews, usability testing, and data analysis, marketers gain a customer-centric perspective, enabling them to create more effective campaigns, optimize website usability, and develop products or services that align with user needs.