Current Indian Edtech sector is supported by rising demand, strengthening business models, aided by enabling government policies.
Indians are more inclined to spend on education. In addition, a National Sample Survey (NSS) on Household Social Consumption stated that there was a 26% increase in direct spending on education between 2014 and 2018.
Along with an exponential increase in the number of paid users of Edtech (projected by KPMG to reach 37 million by 2025), the Indian Edtech industry presents huge opportunities for foreign investors.
Key growth drivers for these segments include a large addressable market, convenience, price advantage, aided by ever-evolving technological capabilities.
The Digital Learning Market in India is categorized into the following segments: K-12, Test Preparation, Online Certification, Skills Development, and Enterprise Solution.
● K-12:
With a current enrollment of over 250 million, the K-12 segment is the largest and most attractive segment for digital learning providers in India.
In this e-learning segment, other sub-segments include smart class solutions, online tutoring, online exam preparation, simulation and virtual reality, STEM learning, AR and robotics and assessment. Prominent Indian players during this section are Cuemath, STEPapp, Whitehat Jr and CampK12.
● Test Preparation:
This is often another rising Edtech section that has continued to evolve in recent years, with additional users looking forward to these platforms to organize for competitive exams like JEE, NEET, CAT, IAS, GRE, and GMAT.
1. This is often chiefly thanks to the convenience and cost-effectiveness of those platforms.
2. Training institutions like Career Launcher and T.I.M.E and top B schools like
IIM-Ahmedabad and IIM-Kozhikode have started offering hybrid courses (a combination of online and offline) in the test preparation segment.
3. The main players in this segment are Byju’s, Unacademy, Vedantu, Toppr, Embibe and Gradeup.
● Online certification in courses:
Employability is the main issue driving the recognition of online skilled education.
Big data, project management, mobile application development, cloud computing and digital selling are some courses taken by professionals for improvement. The distinguished Indian players during this section are Coursera, upGrad, Eruditus, Simplilearn, Jigsaw Academy, JhaMobi etc.
● Skill development amongst different industries:
Edtech startups are enabling faster skill development, more upskilling and reskilling of gig economy workers and those in entry-level technology roles. In addition, they are updating software engineers and developers with the latest and most adopted technologies. Major players in this segment include Disprz, InterviewBit, Quizizz,
Edureka, Crio.Do, JhaMobi etc.
● Enterprise Solution for big companies:
This segment has witnessed maximum growth as companies are integrating these solutions to stay sustainable in a pandemic world. The main market players in this segment are Liqvid, Classplus, Foradian, Schoolguru, Byndr, etc.